A ranked set split across three competition tiers, with the recommended mix for Instagram. Copy the set, or generate one for your exact topic.
1 broad + 4 medium + 4 niche — Instagram allows thirty, but five to twelve accurate tags outperform a padded block.
Establishes the category so the platform classifies your post correctly. You will not rank here, and that is fine.
Where most of your realistic reach comes from — enough audience to matter, enough turnover to stay visible.
Low competition and high intent. This is where a smaller account can genuinely hold a top position.
Where most of your realistic reach comes from — enough audience to matter, enough turnover to stay visible.
Real estate is intensely local, which makes location tags the highest-value tags in the category by a wide margin. A city or borough tag reaches people who could actually transact with you; a national tag mostly does not. Pair the location tag with the transaction stage.
Generate a set for your exact topicThese are real estate defaults. Type your specific topic into Tagly for a set built around it — free, no login, instant.Open the generator →About 5–12. Instagram allows thirty, but five to twelve accurate tags outperform a padded block.
A mix across three tiers rather than a single level: 1 broad, 4 medium and 4 niche. The recommended set on this page is built that way.
No. Keep two or three core tags for category consistency and vary the rest per post, so each post is labelled accurately rather than generically.
For smaller accounts, generally yes. Niche tags have low enough competition that a post can hold a visible position, and the audience is specific enough to convert to follows and saves.
Yes — generating and copying tags is free forever, with no account required.